Bit of a change of pace from my usual Windows XP stuff: It’s campaign season and I have been watching how some politicians;councillors and MPs handle that from a point of view of their Facebook and Twitter Feeds. Here’s a few thoughts…
1. The “Sunshine and lollipops” post is old fashioned and a little pointless. If everywhere you go the people greet you with no negativity at all, you are either deluding yourself or lying to your readers. So be honest. If you are knocking door in a ward say that you picked up 10 pledges or 15 pledges rather than the anodyne “Good doorknocking in xxxx” which tells the reader little or nothing about what you have done.
2. Use hastags the # symbol it’s supported by Facebook and Twitter so your Facebook and Twitter posts “could be little more than “Canvassed #anyward today, got 5 new pledges for #politicalparty #CampaignName” The last hastag should be an agreed one for your political group in your part of the world so for example #electMonsterRavingLooney2015.
3. Hastags are search terms so agree the one you plan to use with your campaign team. Don’t use ones which attack the other side unless you are happy for them to do the same. Don’t make them up on the day. Twitter will offer suggestions but you are on your own with Facebook.
4. Where you can, geo-tag your Facebook or Twitter post. Facebook allows for any location tag but if you can have one close to where you are campaigning all the better. Avoid businesses.
5. Add a photo – action shots speak louder than words. The group shot is OK but try to vary it from time to time.
6. When posting why not ask a question “Canvassing #anyward tomorrow at 3pm, what are your priorities for the area? #mycampaign2015 #yourpriorities.
7. Video blog and post the link to Facebook and Twitter
In my experience the majority of politician have not really comprehended social media as a networking tool, especially local councillors who either ignore it feel they are fine posting ill considered snippets of non-information which ultimately make them look bad. Give it some thought post carefully and post well.